ABC announced today that soap operas 'All My Children' and 'One Life to Live' will be replaced with "lifestyle programming".
After forty years, ABC is moving in a new direction with its daytime lineup. In a statement released today, they shared that the soaps will be replaced with two new shows, 'The Chew' and 'The Revolution'.
“these new shows expand ABC Daytime’s focus to include more programming that is informative and authentic and centers on transformation, food and lifestyle — cornerstones of programming that resonates with daytime viewers as evidenced by the success of The View.”
“While we are excited about our new shows and the shift in our business, I can’t help but recognize how bittersweet the change is,” said ABC Daytime President Brian Frons in a statement. “We are taking this bold step to expand our business because viewers are looking for different types of programming these days. They are telling us there is room for informative, authentic and fun shows that are relatable, offer a wide variety of opinions and focus on ‘real life’ takeaways. A perfect example of this is The View, and that factored into our decision. The Chew and The Revolution are in the same vein and will be great additions to the lineup, with The View serving as an ideal foundation from which to launch these programs. They will also provide enormous opportunity for the creation of ancillary businesses and growth.”
"One Life to Live" has been on the air since 1968 and will come to close in January of 2012. "All My Children" first aired in 1970 and will end in September 2011.
There aren't too many soaps left are there? I wonder how long before the rest are gone?
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